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For High-Quality Clinics - Stop competing on price and start focusing on quality and value

Dear Passionate Clinic Owner,

As a dentist, I have observed the price war going on in our industry. For independent clinic owners focusing on high-quality care, pushing down prices is not the way to attract patients who are willing to pay for the quality and value you deliver.

If all products are the same, the cheapest one will win.

Competing on price will only squeeze your margins and make it difficult to maintain quality in the long run.

💼 Business ABC to Differentiate Your Practice

A

Avatar

Who do you sell to? Define your target patient clearly.

B

Brand

What you let them know - build strong positive associations.

C

Concept

What you sell - core service + exceptional experience.

Here's my proposal:

Stand out, build a clinic/business you're proud of, and charge what it's worth – this blueprint will give you your first steps!

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SETTLE FOR MORE!

When you define your Avatar, build a clear Brand, and create a strong Concept, you start your journey to stand out in the market as the high-quality clinic you are and position yourself to stop competing on price — and start focusing on quality and value instead.